Our Team

Our Sales and Customer Service Teams are well trained and ready to help service your food ingredient needs. We strive to offer the best available customer service and work to exceed your expectations in a business partner.

We love what we do and hope it shows.

Brooke Herold
President
Brooke joined the company in 2002 and handles sales in the DFW area and Central Texas. Brooke also manages the daily operations of both companies. Prior to joining Plum & Associates, she recruited for banking and financial firms in New York. Brooke graduated from the University of Texas at Austin and holds a degree in Biology. She is an active member of the Longhorn IFT, RCA, National IFT and Texas Food Processors.

Rick Herold
Vice President
Rick joined the company in 2007 and handles sales in DFW, South Texas, and New Mexico. His professional business experience includes over 7 years of recruiting, management, and sales for Lexus Financial Services, Sewell Automotive Co., and Morgan Stanley. Rick is a graduate of Midwestern State University. He holds a Bachelor of Business Administration in Finance. Rick is an active member of National IFT, Longhorn IFT, RCA and Texas Food Processors Association.

Monica Martinez
Office Manager/Ingredients Plus Customer Service
Monica joined the company in 2003 after a 7-year career with
7-Eleven. At 7-Eleven Monica assisted in the marketing strategies of various packaged consumer goods as well proprietary brands including Slurpee, Gulp, Taquito and BigBite. Monica’s responsibilities with Ingredients Plus include customer ordering logistics, fulfillment and anything else thrown her way. Our bilingual customers are especially pleased to be working with Monica allowing them to conduct business in either English or Spanish. After hours you can find Monica gardening, travelling and walking her dog Rosco.

Yonara Tapp
Sales Assistant/Plum Customer Service
Yonara joined the company after almost three years at Thomson Tax Accounting as a Support Specialist for their corporate and partnership tax applications. Her experience includes a wide range of sales and marketing which include managing successful campaigns for her father in Brazilian parliamentary elections. She is a 1999 graduate of "Brazilian School" with a degree in International business. Her multi-lingual skills add a valuable asset to Plum, speaking Portuguese, Spanish and Italian. When Yonara is not working, she likes to ride her bicycle around her neighborhood.

Terry Plum
Founder
Terry has been active in the food industry since 1972. Terry founded Plum & Associates in 1990 and Ingredients Plus Distributors in 1992. He offers 32 years experience in food product development and knowledge of food-ingredient application. Terry's expertise includes the precooked protein industry and Mexican Sauce formulation and development. He has successfully worked with Purchasing and R&D at National Accounts such as Frito-Lay, Pizza Hut, Pace Foods, Tyson Foods and numerous private label manufacturers. Terry is a graduate of East Texas State University with a BS degree in Animal Sciences. Terry retired in December 2010 but continues to support the business with his knowledge and expertise.